Brexit boost: UK’s ranking jumps to World No.3, according to major PwC CEO survey

World’s business leaders put UK at No.3 as most important place to invest

Montage © Facts4EU.Org 2023

UK’s popularity has jumped since Brexit, as global CEOs vote

In the 26th annual PwC survey of over 4,000 global CEOs, the UK jumped into the Top 3 in the world, in the list of the most popular countries in which to invest. The UK was behind only the US and China, for the first time.

This is a massive vote of confidence in the newly-independent Brexit Britain by the world’s business elites, announced at the World Economic Forum on Monday.

UK market more attractive than ever to global CEOs

Encouragingly, the UK is now the third most important country for growth among global CEOs. Over the last couple of years the UK has become increasingly important to global CEOs looking to grow their revenue.

In 2020 when the UK was still in the EU’s ‘Transition Period’ only 9% selected the UK. In the latest report for 2022 this has doubled to 18%.

Kevin Ellis, Chairman and Senior Partner, PwC UK, said:

“CEOs don’t expand and invest on a whim - they’re choosing the UK as that’s where they expect to see returns. That choice will be based on sector strengths in areas like AI and biotech, alongside our people-first, business-friendly environment.

“To keep the UK attractive, we need renewed focus on skills and regional growth - both of which will help unlock productivity.”

UK CEOs expect greater things than global competitors

Brexit Facts4EU.Org Summary

PwC’s 26th Annual Global CEO Survey

The picture amongst UK CEOs

  • 86% of UK CEOs are automating processes and systems
  • 77% are deploying new technology
  • 74% are up-skilling their company’s workforce in priority areas
  • 96% say they are confident about their revenue growth prospects in the next three years

[Source: PwC’s 26th Annual Global CEO Survey, 16 Jan 2023.]

© Brexit Facts4EU.Org 2023 - click to enlarge

By contrast, the global picture is much gloomier

  • 39% of global CEOs say their business will not be viable within a decade unless they change course
  • This compares with 22% in the UK

Meanwhile, the Rejoiners continue to talk our country down

On Monday the boss of Asda - the Conservative peer and former Chairman of the Remain campaign Lord Stuart Rose - was asked on LBC what impact Brexit has had on business.

“It’s been catastrophic,” he replied.

About PwC’s 26th Annual Global CEO Survey

PwC surveyed 4,410 CEOs in 105 countries and territories in October and November of 2022. The global and regional figures in this report are weighted proportionally to country or regional nominal GDP to ensure that CEOs’ views are representative across all major regions.

The industry- and country-level figures are based on un-weighted data from the full sample of 4,410 CEOs. Among these:

  • 2% of them lead organisations with revenues of US$25bn or more
  • 3% lead organisations with revenues between US$10bn and US$25bn
  • 18% lead organisations with revenues between US$1bn and US$10bn
  • 33% lead organisations with revenues between US$100m and US$1bn
  • 38% lead organisations with revenues of up to US$100m


The good Brexit news just keeps on coming

The annual PwC survey of top CEOs around the world is now in its 26th year and it’s read by business leaders everywhere.

For the UK to jump into the Top 3 countries in the world in which global CEOs want to expand their businesses is a massive vote of confidence in Brexit Britain. Not only are British CEOs more confident about the future of their businesses than the global average, but very importantly their international counterparts now see Brexit Britain as the place to come and invest.

Our report above will be used by the Rebuttal Unit of CIBUK.Org, as it continues to correct the gloomy agenda of the Rejoin campaign and to present the facts to counter the narrative that seeks to take us back into the EU if a Labour government is elected next year.

When it comes to the boss of Asda, we strongly recommend he sticks to business if he wants to retain Asda's customers, and stays clear of spouting his extremist Remainer views.

As ever, we have been unable to find the good news above on the BBC. We so much need the help of readers in re-tweeting our tweets and re-posting our Facebook posts, as well as donating to fund our efforts.

We must get reports like this out there

Reports like the one above take far longer to research, write and produce than many people realise. If they were easy, readers would see other organisations also producing these daily.

However, there’s little point in the Facts4EU.Org team working long hours, seven days-a-week, if we lack the resources to promote them effectively – to the public, to MPs, and to the media. This is where you come in, dear reader.

Facts4EU.Org needs you today

We are a 'not for profit' team (we make a loss) and any payment goes towards the actual work, not plush London offices, lunch or taxi expenses, or other luxuries of some organisations.

We badly need more of our thousands of readers to become members, to support this work. Could this be you, today? It's quick and easy, we give you a choice of two highly secure payment providers, and we do NOT ask you for further support if you pay once. We just hope you keep supporting us. Your membership stays anonymous unless you tell us otherwise.

Please don't assume that other people will keep us going - we don't receive enough to survive and we need your help today. Could you help us? We rely 100% on public contributions from readers like you.

If you believe in a fully-free, independent, and sovereign United Kingdom, please join now by clicking on one of the links below or you can use our Support page here. You will receive a personal, friendly ‘thank you’ from a member of our team within 24 hours. Thank you.

[ Sources: PwC’s 26th Annual Global CEO Survey ] Politicians and journalists can contact us for details, as ever.

Brexit Facts4EU.Org, Wed 18 Jan 2023

Click here to go to our news headlines

Please scroll down to COMMENT on the above article.
And don't forget to actually post your message after you have previewed it!

Share this article on

Something to say about this? Scroll down for reader comments

Since before the EU Referendum, Brexit Facts4EU.Org
has been the most prolific researcher and publisher of Brexit facts in the world.

Supported by MPs, MEPs, & other groups, our work has impact.

We think facts matter. Please donate today, so that we can continue to ensure a clean Brexit is finally delivered.

Any credit card user

Quick One-off


From £5 - £1,000



From £3 per month

Paypal Users Only - Choose amount first

Quick One-off