Brexit boost: UK’s ranking jumps to World No.3, according to major PwC CEO survey

World’s business leaders put UK at No.3 as most important place to invest

Montage © Facts4EU.Org 2023

UK’s popularity has jumped since Brexit, as global CEOs vote

In the 26th annual PwC survey of over 4,000 global CEOs, the UK jumped into the Top 3 in the world, in the list of the most popular countries in which to invest. The UK was behind only the US and China, for the first time.

This is a massive vote of confidence in the newly-independent Brexit Britain by the world’s business elites, announced at the World Economic Forum on Monday.

UK market more attractive than ever to global CEOs

Encouragingly, the UK is now the third most important country for growth among global CEOs. Over the last couple of years the UK has become increasingly important to global CEOs looking to grow their revenue.

In 2020 when the UK was still in the EU’s ‘Transition Period’ only 9% selected the UK. In the latest report for 2022 this has doubled to 18%.

Kevin Ellis, Chairman and Senior Partner, PwC UK, said:

“CEOs don’t expand and invest on a whim - they’re choosing the UK as that’s where they expect to see returns. That choice will be based on sector strengths in areas like AI and biotech, alongside our people-first, business-friendly environment.
“To keep the UK attractive, we need renewed focus on skills and regional growth - both of which will help unlock productivity.”

UK CEOs expect greater things than global competitors

Brexit Facts4EU.Org Summary

PwC’s 26th Annual Global CEO Survey

The picture amongst UK CEOs

86% of UK CEOs are automating processes and systems
77% are deploying new technology
74% are up-skilling their company’s workforce in priority areas
96% say they are confident about their revenue growth prospects in the next three years

[Source: PwC’s 26th Annual Global CEO Survey, 16 Jan 2023.]

By contrast, the global picture is much gloomier

39% of global CEOs say their business will not be viable within a decade unless they change course
This compares with 22% in the UK

Meanwhile, the Rejoiners continue to talk our country down

On Monday the boss of Asda - the Conservative peer and former Chairman of the Remain campaign Lord Stuart Rose - was asked on LBC what impact Brexit has had on business.

“It’s been catastrophic,” he replied.

About PwC’s 26th Annual Global CEO Survey

PwC surveyed 4,410 CEOs in 105 countries and territories in October and November of 2022. The global and regional figures in this report are weighted proportionally to country or regional nominal GDP to ensure that CEOs’ views are representative across all major regions.

The industry- and country-level figures are based on un-weighted data from the full sample of 4,410 CEOs. Among these:

2% of them lead organisations with revenues of US$25bn or more
3% lead organisations with revenues between US$10bn and US$25bn
18% lead organisations with revenues between US$1bn and US$10bn
33% lead organisations with revenues between US$100m and US$1bn
38% lead organisations with revenues of up to US$100m

Observations

The good Brexit news just keeps on coming

The annual PwC survey of top CEOs around the world is now in its 26th year and it’s read by business leaders everywhere.

For the UK to jump into the Top 3 countries in the world in which global CEOs want to expand their businesses is a massive vote of confidence in Brexit Britain. Not only are British CEOs more confident about the future of their businesses than the global average, but very importantly their international counterparts now see Brexit Britain as the place to come and invest.

Our report above will be used by the Rebuttal Unit of CIBUK.Org, as it continues to correct the gloomy agenda of the Rejoin campaign and to present the facts to counter the narrative that seeks to take us back into the EU if a Labour government is elected next year.

When it comes to the boss of Asda, we strongly recommend he sticks to business if he wants to retain Asda's customers, and stays clear of spouting his extremist Remainer views.

As ever, we have been unable to find the good news above on the BBC. We so much need the help of readers in re-tweeting our tweets and re-posting our Facebook posts, as well as donating to fund our efforts.

We must get reports like this out there

Reports like the one above take far longer to research, write and produce than many people realise. If they were easy, readers would see other organisations also producing these daily.

However, there’s little point in the Facts4EU.Org team working long hours, seven days-a-week, if we lack the resources to promote them effectively – to the public, to MPs, and to the media. This is where you come in, dear reader.

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[ Sources: PwC’s 26th Annual Global CEO Survey ] Politicians and journalists can contact us for details, as ever.

Brexit Facts4EU.Org, Wed 18 Jan 2023

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Reader Comments 21

1. Ashley Great Britain , Wednesday, January 18, 2023, 07:51:

That's great news.
That's in spite of the rejoiniacs trying to hinder Britain and prevent Brexit.
According to some, Brexit Britain is doing very badly and going backwards.
Facts like this prove otherwise.

2. Sparky , Wednesday, January 18, 2023, 08:02:

Another selective data piece from Facts4EU. The PWC survey is an interesting document but gives a pessimistic outlook for global and UK growth for 2023. The UK predictions for 2023 see London and NI as the only regions to achieve above pre-pandemic economic activity, but all twelve regions of the UK shrinking economically, French workers overtaking British workers to be 4th highest paid in the G7, food prices increasing, house prices falling by 8%, new immigrants contributing around £19bn to the UK economy, It's going to be tough year. With regard to Stuart Rose, this is a well respected and very successful individual who knows what he is talking about.

3. Dr Proctor , Wednesday, January 18, 2023, 08:39:

Stuart Rose !!! wasn't he the bloke who destroyed his own company by admitting he was selling "tat"

4. Sparky , Wednesday, January 18, 2023, 09:03:

3 Dr P. No, that as Gerald Ratner, a comment he had made on a number of occasions but was eventually picked up, Ratners collapsed and is now Signet Group, owners of H Samuels and Ernest Jones. S Rose was head of M&S now head of ASDA.
Another Brexit slogan looks like it’s bit the dust, Con MP’s are being told not to use “Leveling Up”.

5. Dr Proctor , Wednesday, January 18, 2023, 09:14:

Ah! yes Gerald Ratner. Correction appreciated.

6. Sparky , Wednesday, January 18, 2023, 09:16:

3 Dr P. Although S Rose campaign for Remain was just beaten by Dominic Cummings led Leave campaign, very clever that DC, what ever happened to him?

7. LuxuryBalloon , Wednesday, January 18, 2023, 09:49:

Great news … this shows that Boris’ Brexit deal is working.

8. Sparky , Wednesday, January 18, 2023, 10:04:

7 & 8. It shows it is going to be a difficult year, globally and for the UK. The Facts4EU piece picks out one bit of the PWC research but doesn’t mention the rest. Don’t see how this shows Johnson’s rushed deal is working, the mess it has left by “getting it done” will take years to clear up. Johnson is charismatic and a strong campaigner but winning the campaign was the objective (leave!) with little consideration to what happens next.

9. Jon, Wales , Wednesday, January 18, 2023, 10:23:

This is a terrific article which speaks for itself and is a clear vote of confidence in the United Kingdom from those who matter.
Yet the doom-merchants still persist with their rhetoric. The likes of Lord Stuart Rose I would suggest, need to get fully behind our country - or leave?

10. HP , Wednesday, January 18, 2023, 10:36:

Sparky = Buster, in a bad mood again? :)

21 comments, page 1 of 3

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